{"id":632,"date":"2015-06-17T17:59:28","date_gmt":"2015-06-18T00:59:28","guid":{"rendered":"http:\/\/ahssan.com\/portfolio\/?p=632"},"modified":"2018-07-16T20:58:49","modified_gmt":"2018-07-17T03:58:49","slug":"lean-education-brochure","status":"publish","type":"post","link":"https:\/\/ahssan.com\/index.php\/lean-education-brochure\/","title":{"rendered":"lean education brochure"},"content":{"rendered":"

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.10″]<\/p>\n

Design Problem Statement<\/strong>
\nLean required a Brochure to promote its Online and In class education under the title “Lean Education”.
\nThe problem was that Under the umbrella of \u201cManagement Development Lean and Learning Technologies\u201d, creating an individual brand for Lean is not part of the Strategy that has been set by Directors. Yet a department, with its own set of unique service solutions requires a brand identity. How do we communicate the essence of Lean through Brand of the Brochure?
\nStagnation kills an organization and Lean is everything but Stagnation. How do we design an identity for Lean that shows flexibility but not deviation? How do we communicate Lean’s true nature?<\/p>\n

Concept Design and Concept Strategy<\/strong><\/p>\n

Although the initial concept was to create a logo that represented the idea of continuous improvement.The Lean team votes for\u00a0a design that is\u00a0more polished and less sketch looking. the small\u00a0pencil, symbolic to Lean process, is a good visual icon on the Lean Brochure. The color of it matching the yellow color of the process in the 4 P model is\u00a0pure coincidence.<\/p>\n

The typography yields simplicity and creativity. It uses the negative space to create the stem of the letter “E” and displays the cross bar of the letter “A” at the bottom.\u00a0The gradient complementary cool color transition\u00a0creates a sens of freshness, transition and change. \u00a0Overall it\u00a0is enlightening and a reflection of the nature of Lean.<\/p>\n

[\/et_pb_text][et_pb_image _builder_version=”3.10″ src=”http:\/\/ahssan.com\/wp-content\/uploads\/2015\/06\/LE_2.jpg” \/][et_pb_image _builder_version=”3.10″ src=”http:\/\/ahssan.com\/wp-content\/uploads\/2015\/06\/LE_1.jpg” \/][et_pb_image _builder_version=”3.10″ src=”http:\/\/ahssan.com\/wp-content\/uploads\/2015\/06\/LE_3.jpg” \/][et_pb_image _builder_version=”3.10″ src=”http:\/\/ahssan.com\/wp-content\/uploads\/2015\/06\/LE_4.jpg” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Design Problem Statement Lean required a Brochure to promote its Online and In class education under the title “Lean Education”. The problem was that Under the umbrella of \u201cManagement Development Lean and Learning Technologies\u201d, creating an individual brand for Lean is not part of the Strategy that has been set by Directors. Yet a […]<\/p>\n","protected":false},"author":1,"featured_media":644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Design Problem Statement<\/strong>
Lean required a Brochure to promote its Online and In class education under the title \"Lean Education\".
The problem was that Under the umbrella of \u201cManagement Development Lean and Learning Technologies\u201d, creating an individual brand for Lean is not part of the Strategy that has been set by Directors. Yet a department, with its own set of unique service solutions requires a brand identity. How do we communicate the essence of Lean through Brand of the Brochure?
Stagnation kills an organization and Lean is everything but Stagnation. How do we design an identity for Lean that shows flexibility but not deviation? How do we communicate Lean's true nature?<\/p>

Concept Design and Concept Strategy<\/strong><\/p>

Although the initial concept was to create a logo that represented the idea of continuous improvement.The Lean team votes for\u00a0a design that is\u00a0more polished and less sketch looking. the small\u00a0pencil, symbolic to Lean process, is a good visual icon on the Lean Brochure. The color of it matching the yellow color of the process in the 4 P model is\u00a0pure coincidence.<\/p>

The typography yields simplicity and creativity. It uses the negative space to create the stem of the letter \"E\" and displays the cross bar of the letter \"A\" at the bottom.\u00a0The gradient complementary cool color transition\u00a0creates a sens of freshness, transition and change. \u00a0Overall it\u00a0is enlightening and a reflection of the nature of Lean.<\/p>

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