{"id":444,"date":"2015-03-24T21:42:50","date_gmt":"2015-03-25T04:42:50","guid":{"rendered":"http:\/\/ahssan.com\/portfolio\/?p=444"},"modified":"2018-07-16T23:41:19","modified_gmt":"2018-07-17T06:41:19","slug":"smart","status":"publish","type":"post","link":"https:\/\/ahssan.com\/index.php\/smart\/","title":{"rendered":"smart"},"content":{"rendered":"

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text]<\/p>\n

\"alian_smart\"
\nI kept going back to the first time I laid my eyes on a smart car that drove by. I often questioned myself if others who were seeing a smart car for the first time would have felt identically. The first time I saw one, it was mesmerizing, like out of this world. This illustration is capturing that feeling.<\/p>\n

\"space_smart\"
\nIn the \u201cculture of mass\u201d there is a perception that \u201cbig is better\u201d, \u201cbig is stronger\u201d, \u201cbig, bigger and biggest\u201d. After all, this is what the \u201cIndustry of BIG\u201d has told people through strong, visual, and catchy propaganda: a mentality that is more often stylized than practical. In a city where space is at large, and things are built with the idea of big and bigger, space is often taken for granted.
\nBut cities are transforming to dense cities and lifestyle change demands change for products that are tailored to the individuals needs. It is in these aspects that smart distinguishes itself from other cars. It was during my study in Italy where I realized the respect a smart car has of space. Both the space it occupies and the space it gives to its surrounding.<\/p>\n

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\"stregthindesign_smart\"<\/p>\n

My goal was to communicate ‘smart’ as a lifestyle that demands simplicity, class, and sustainability yet flexible products for the youthful and style-conscious. How do we design a catchy, humorous advertisement with a touch of truth, and all together\u00a0a smart message that brings out the best of smart? The question that leads to the problem statement of this project is not \u201cwhy is a smart car smart?\u201d but \u201cwhy is a smart car smarter?\u201d
\n\"\"\"driver-attitude_smart\"\"Guide-book\"<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> I kept going back to the first time I laid my eyes on a smart car that drove by. I often questioned myself if others who were seeing a smart car for the first time would have felt identically. The first time I saw one, it was mesmerizing, like out of this world. This […]<\/p>\n","protected":false},"author":1,"featured_media":452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\"alian_smart\"\r\nI kept going back to the first time I laid my eyes on a smart car that drove by. I often questioned myself if others who were seeing a smart car for the first time would have felt identically. The first time I saw one, it was mesmerizing, like out of this world. This illustration is capturing that feeling.\r\n\r\n\"space_smart\"\r\nIn the \u201cculture of mass\u201d there is a perception that \u201cbig is better\u201d, \u201cbig is stronger\u201d, \u201cbig, bigger and biggest\u201d. After all, this is what the \u201cIndustry of BIG\u201d has told people through strong, visual, and catchy propaganda: a mentality that is more often stylized than practical. In a city where space is at large, and things are built with the idea of big and bigger, space is often taken for granted.\r\nBut cities are transforming to dense cities and lifestyle change demands change for products that are tailored to the individuals needs. It is in these aspects that smart distinguishes itself from other cars. It was during my study in Italy where I realized the respect a smart car has of space. Both the space it occupies and the space it gives to its surrounding.\r\n\r\n \r\n\r\n\"stregthindesign_smart\"\r\n\r\nMy goal was to communicate 'smart' as a lifestyle that demands simplicity, class, and sustainability yet flexible products for the youthful and style-conscious. How do we design a catchy, humorous advertisement with a touch of truth, and all together\u00a0a smart message that brings out the best of smart? The question that leads to the problem statement of this project is not \u201cwhy is a smart car smart?\u201d but \u201cwhy is a smart car smarter?\u201d\r\n\"\"\"driver-attitude_smart\"\"Guide-book\"\r\n\r\n \r\n\r\n ","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print"],"_links":{"self":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":0,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/media\/452"}],"wp:attachment":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}