{"id":424,"date":"2015-03-16T22:36:01","date_gmt":"2015-03-17T05:36:01","guid":{"rendered":"http:\/\/ahssan.com\/portfolio\/?p=424"},"modified":"2018-07-17T14:01:04","modified_gmt":"2018-07-17T21:01:04","slug":"the-brand","status":"publish","type":"post","link":"https:\/\/ahssan.com\/index.php\/the-brand\/","title":{"rendered":"my brand"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;3.10&#8243;]<\/p>\n<p>vil &amp; ood is my brand, my playground. The place where I experiment, break rules and lose myself. Here I learn how to innovate opportunities before solving problems. Here I can let and idea sit and age with elegance before giving it form. Here I enjoy all the success and endure all the suffering. Here I learn how to walk.<\/p>\n<p>I started this project part time in 2007, I wanted to create something positive and unique and at the same time give myself the opportunity to explore, discover and challenge innovation, design and implementation. Both its success and its failure are the outcome of my&nbsp;time, effort and work put into this project from an early stage of concepts and character development to designing website, writing stories, branding product, making products, advertising and finally selling and getting feedback from the consumers. I am still growing and still learning and so is the brand.<\/p>\n<p>Each year the brand is participating in an exhibition and this combination of working under a deadline and delivering something fresh to the consumers places challenges to question old ideas and produce new tangible ones. I did this for 3 consecutive years and each exhibition was better than the previous one.&nbsp;Then my application for the 4th year got rejected for &#8220;ridiculous reasons&#8221;.&nbsp;I send the products to my cousin in Cali&nbsp;and decide to take a year off. Now I am&nbsp;focusing on the next phase.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_2&#8243;][et_pb_image _builder_version=&#8221;3.10&#8243; src=&#8221;http:\/\/ahssan.com\/wp-content\/uploads\/2015\/03\/brandlogo.jpg&#8221; show_in_lightbox=&#8221;on&#8221; \/][et_pb_text _builder_version=&#8221;3.10&#8243;]<\/p>\n<p>Identity can inspire and guide a cohort to work towards a specific goal and branding is a form of identity that allows recognition and can build trust and a sense of belonging among those who share that identity.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text _builder_version=&#8221;3.10&#8243;]<\/p>\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/uIuoAQRT5gA?rel=0\" width=\"960\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>I programmed the following website with basic knowledge of CSS and HTML.<\/p>\n<p><a href=\"http:\/\/www.vilandood.ca\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-799 size-full\" src=\"http:\/\/ahssan.com\/wp-content\/uploads\/2015\/03\/Launch-website.png\" alt=\"Launch-website\" width=\"205\" height=\"44\" srcset=\"https:\/\/ahssan.com\/wp-content\/uploads\/2015\/03\/Launch-website.png 205w, https:\/\/ahssan.com\/wp-content\/uploads\/2015\/03\/Launch-website-200x44.png 200w\" sizes=\"(max-width: 205px) 100vw, 205px\" \/><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_gallery _builder_version=&#8221;3.10&#8243; gallery_ids=&#8221;434,440,357,356,355,353,352,350,347,346,344,343,330,327&#8243; show_title_and_caption=&#8221;off&#8221; zoom_icon_color=&#8221;#2ea3f2&#8243; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> vil &amp; ood is my brand, my playground. The place where I experiment, break rules and lose myself. Here I learn how to innovate opportunities before solving problems. Here I can let and idea sit and age with elegance before giving it form. Here I enjoy all the success and endure all the suffering. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>vil & ood is my brand, my playground. The place where I experiment, break rules and lose myself. Here I learn how to innovate opportunities before solving problems. Here I can let and idea sit and age with elegance before giving it form. Here I enjoy all the success and endure all the suffering. Here I learn how to walk.<\/p><p>I started this project part time in 2007, I wanted to create something positive and unique and at the same time give myself the opportunity to explore, discover and challenge innovation, design and implementation. Both its success and its failure are the outcome of my\u00a0time, effort and work put into this project from an early stage of concepts and character development to designing website, writing stories, branding product, making products, advertising and finally selling and getting feedback from the consumers. I am still growing and still learning and so is the brand.<\/p><p>Each year the brand is participating in an exhibition and this combination of working under a deadline and delivering something fresh to the consumers places challenges to question old ideas and produce new tangible ones. I did this for 3 consecutive years and each exhibition was better than the previous one.\u00a0Then my application for the 4th year got rejected for \"ridiculous reasons\".\u00a0I send the products to my cousin in Cali\u00a0and decide to take a year off. Now I am\u00a0focusing on the next phase.<\/p><p>\u00a0<\/p><p><img class=\"alignnone size-full wp-image-440\" src=\"http:\/\/ahssan.com\/portfolio\/wp-content\/uploads\/2015\/03\/brandlogo.jpg\" alt=\"brandlogo\" width=\"920\" height=\"363\" \/><\/p><p>Identity can inspire and guide a cohort to work towards a specific goal and branding is a form of identity that allows recognition and can build trust and a sense of belonging among those who share that identity.<br \/>\u00a0<\/p><div class=\"video-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/uIuoAQRT5gA?rel=0\" width=\"960\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div><p>\u00a0<\/p><p>I programmed the following website with basic knowledge of CSS and HTML.<br \/><a href=\"http:\/\/www.vilandood.ca\/\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-799 size-full\" src=\"http:\/\/ahssan.com\/wp-content\/uploads\/2015\/03\/Launch-website.png\" alt=\"Launch-website\" width=\"205\" height=\"44\" \/><\/a><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-me"],"_links":{"self":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":0,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/media\/434"}],"wp:attachment":[{"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahssan.com\/index.php\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}