The 5 Ws

The 5 Ws

Who? What? Where? When? Why? These questions help gather the basic information in a given context. They lay a foundation for telling a story.   lean response...
3rd eye

3rd eye

The client Rickie Avitan founder of 3rd eye hypnosis @ www.3rdeyehypnosis.ca was in process of launching her business when she contacted me in 2011. I walked her through the different stages of branding to establish the launch of her identity on the web. My colleague...
Site architecture

Site architecture

SFU Forestry Department wanted to redesign their existing website. The content has populate over the year and they were looking for a layout that would organize the content in a cohesive, clear, user-friendly manner. This freelance project started with deconstruction...
smart

smart

I kept going back to the first time I laid my eyes on a smart car that drove by. I often questioned myself if others who were seeing a smart car for the first time would have felt identically. The first time I saw one, it was mesmerizing, like out of this world. This...
my brand

my brand

vil & ood is my brand, my playground. The place where I experiment, break rules and lose myself. Here I learn how to innovate opportunities before solving problems. Here I can let and idea sit and age with elegance before giving it form. Here I enjoy all the...

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